wiredvanity

Distributing future more evenly
16 August 2010

This might not come as a total surprise: I’m starting a company.

Hints came up all over this place, but today we’re ready to announce a bit more. By we, I’m talking about Peter Bihr and a third person whose name we currently can’t disclose because of his continuing contract. Both guys are my friends and really, really good at what they’re doing.

The idea to do something together came up during Peter’s and my trip to New York and Austin in March of this year. We’ve known each other for a while then and also appreciated each others work, but most importantly we just knew that there aren’t many people with whom we would want to start a company, but we knew that it would work out for us. I still remember quite vividly how we sat down in Austin at Cafe de Paris, a French place with great Crepes near the Austin Convention Center to write down the names of who we would like to invite into the venture. The one name that we can’t disclose right now came up first and although we talked about one or two other ones as well, there was never a doubt that it’s really going to be only the three of us.

We didn’t have to do much convincing after coming back to Germany. We started brainstorming, shaping our ideas, writing down what’s important to us and creating an identity for the company that we wanted to start.

Now that the launch of the company is almost imminent (October), we’re quite pleased with what we’ve accomplished so far. So, what’s going to be, you might ask? The most vague and accurate description at the same time: it’s going to be a boutique, trend and strategy agency. We all have a background in Social Media strategy, so that’s obviously going to be one of our main topics. We also will help to organize events and create some of our own, we also will try to make us visible by taking up on those speaking engagements and we’re hoping to help international startups to establish themselves in Germany and Europe. We’re surely will experiment with different topics like Cognitive Cities. Trying, failing, succeeding will be in the nature of this company.

Another big change – beside founding a company – will be the move to Berlin, since that’s where we will be located. Our office will be located in Kreuzberg and if you’ve seen the new office of Yourneighbours you already know where we will move in – very exited to be sharing an office with some kick ass people.

All is coming together, it’s exciting and frightening at the same time, but it made me smile about the future.

Here’s what Peter wrote on that matter.